Yury Molodtsov

As a founder of a bootstrapped startup, I don't have the money to hire a big PR firm for paid media coverage. Is it possible to cold email reporters/journalists in the relevant sectors to get organic coverage? Really appreciate anyone here who can share their lessons and wisdom, in particular to the following questions: 1) Is it better to start with a long or short email? (A short email might not be able to tell a differentiated story but no one has the patience to read long emails these days.) 2) What should be my specific ask in the first email? (To connect seems too generic. To cover our company seems too big an ask. To stay in touch seems no action item at all!) 3). What can I offer in return as a startup founder? (Good relationships should always be mutually beneficial. In what ways can a startup founder be helpful to the journalist community? )