Wouter Walmink's profile on Product Hunt

Wouter Walmink

#204652@wwalminkwalmink.com

Activity 2 Made 65 Following 59 Followers

Joined on April 17th, 2015

Followed Topics

Android, iPhone

29 points

Comments

💬

@wrnk Thanks for the kind words, Weronika!

on Secret Signs

1yr ago

💬

@danny_cohen1 I see where you're coming from and I've considered various free/paid splits. Most game developers carefully guard their numbers (Monument Valley being a welcome exception), but I enjoy this kind of discussion, so here we go :) In the first 10 days: - 50% of installs finished 8 levels. - 14% of installs purchased the unlock: 16% on iOS and 12% on Android. - I don't know exactly yet when people buy, but assuming most finish the 8 free levels first, about 25% of those convert to pay. - The drop-off per level is pretty linear and between 5 and 15%. About 80% of all installs finish 4 levels. (Sidenote: Numbers are still small enough that a noticeable part of these purchases may have come from people I know or were on the mailing list) Assuming the same conversion ratio, there’s obviously a lot be won by limiting the free levels to 4. But I wonder how big the difference would be! Firstly, the user downloads a free-to-play game and expects some amount of playtime before hitting a paywall, so any early paywall may be perceived as unfair or "being tricked". Secondly, many mobile users won’t ever pay for apps: about 30% for young people but up to 60-80% for older people. You won’t convert them by reducing free playtime. Lastly, I like the idea that everyone can get some playtime for free, even if they can’t or don’t want to pay (if you haven’t noticed by now, this is not purely an economical exercise for me :-) In summary, the 33%-66% split of 24 levels is indeed pretty liberal. Maybe 25%-75% (6 to 18) would feel better, or if 20 is just a nicer and bigger sounding number, then maybe I need to make a few more levels…? :) Thoughts?

on Secret Signs

1yr ago

💬

@alphahunter That's cool! Where's the list? :)

on Secret Signs

1yr ago

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