1/ Why we built this

Over the past two years, we kept hearing the same frustration: markets and consumers are changing faster than research can keep up.

Traditional consumer research is often slow, expensive, and opaque. By the time insights arrive, the market has already moved on. Products now ship in weeks, insights can t take months.
That's why we built Atypica, our vision is simple: to make market and consumer research 100 faster, 100 cheaper, and broader, not just the priority of Fortune 500 companies.
2/ What Atypica does

atypica.AI is an AI-powered research agent simulating consumers that helps individuals and teams get insights in MINUTES.

Hey Product Hunt
I m Winnie, growth lead at atypica.AI. Really excited to share what we ve been building.
1/ Why we built this

Over the past two years, we kept hearing the same frustration: markets and consumers are changing faster than research can keep up.

Traditional consumer research is often slow, expensive, and opaque. By the time insights arrive, the market has already moved on. Products now ship in weeks, insights can t take months.
That's why we built Atypica, our vision is simple: to make market and consumer research 100 faster, 100 more affordable, and accessible to far more people, not just Fortune 500 companies.
2/ What Atypica does

atypica.AI is an AI-powered research agent simulating consumers that helps individuals and teams get insights in MINUTES.

Hey Product Hunt
I m Winnie, growth lead at atypica.AI. Really excited to share what we ve been building.
1/ Why we built this

Over the past two years, we kept hearing the same frustration: markets and consumers are changing faster than research can keep up.

Traditional consumer research is often slow, expensive, and opaque. By the time insights arrive, the market has already moved on. Products now ship in weeks, insights can t take months.
That's why we built Atypica, our vision is simple: to make market and consumer research 100 faster, 100 more affordable, and accessible to far more people, not just Fortune 500 companies.
2/ What Atypica does

atypica.AI is an AI-powered research agent simulating consumers that helps individuals and teams get insights in MINUTES.

Hey everyone I m Winnie, we re the team behind Atypica.AI an AI-powered research agent that helps individuals and teams generate high-quality business insights by simulating real consumers.

Whether you re doing market analysis, user research, or trend discovery, Atypica handles the entire process, from intent clarification, web search, research planning, social media scanning, persona generation, interactive interviews, to report generation all in just a few minutes.

And now, insights just got more alive.

We re excited to introduce the Atypica AI Podcast
After generating your research report
you can now turn it into a natural, voice-based podcast with a single click.