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William B. Sernastarted a discussion
Is marketing becoming too mechanical in the age of AI?
Lately, I’ve been thinking about how much of today’s marketing is shaped by algorithms, automation, and machine-generated insights—and whether something essential is getting lost in the process. It’s hard not to notice: AI can generate full campaigns before a human finishes the brief, Strategy often starts with data models, not human moments, Content gets optimized before it even has a voice,...
