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Will Roseleft a comment
"What Is This" truthfully started several years ago when I made myself a phone case that said "this is a phone case." After receiving many comments about it and realizing that somehow nothing like this brand really exists, my wife and I decided to launch our first line of products. We also wanted to make sure we focused on high quality goods, so everything is 100% cotton, and the tote bags in...

WHAT IS THIS?Products for a more literal world.
The dumbest good idea you've ever worn. We sell minimalist, self-declaring products like a tote bag that says "THIS IS A TOTE BAG" and a hat that says "THIS IS A HAT."

WHAT IS THIS?Products for a more literal world.
