Will Kreth

Will Kreth

Founder / CEO of HAND (Human & Digital)

About

HAND founder Will Kreth has been involved in broadband and digital media for more than three decades. He is the former executive director of the Entertainment ID Registry (EIDR.org); director of metadata governance at Showtime Networks; and director of video product management at Charter/Time Warner. Kreth is the current working group co-chair at the music industry’s standards body Digital Data Exchange (DDEX.net); a contributor member of the Coalition for Content Provenance and Authenticity (C2PA.org); and the International Press Telecommunications Council (IPTC.org). He is also co-founder of Wired Magazine and alumnus of the Apple Multimedia Lab. Kreth currently lives in Brooklyn, NY.

Badges

Tastemaker
Tastemaker
Gone streaking
Gone streaking

Maker History

  • HAND Central Database
    HAND Central DatabaseInteroperable identity resolution for real & virtual talent
    May 2024
  • 🎉
    Joined Product HuntSeptember 6th, 2022

Forums

Will Kreth

2yr ago

HAND Central Database - Interoperable identity resolution for real & virtual talent

HAND is a unique, persistent, ISO-level identifier - 
providing global Talent Identity resolution and verification, enabling cost savings, greater security, and revenue acceleration in the media supply-chain. In beta with Sony Pictures, members of C2PA.org.
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