Will Kaufman

Hey PH Community!

I m the technical co-founder of Formula Foundry.
My business partners and I are spending the last year obsessed with one question: why are we still building mission-critical business logic in a tiny, one-line box designed in the 90s?

We ve all been there - nested IF statements so long they require a scrollbar, and #REF! errors that feel like finding a needle in a haystack.

Our team is building FF to treat spreadsheet formulas like professional code (think: IDEs, Variables, and Visual Logic Builders), but without the steep learning curve. We wanted to build something we ourselves actually wanted to use.