About
I’m Jamie Lynn—a West Virginia shopkeeper, small business coach, and community builder with a soft spot for unusual ideas and people making things happen with what they’ve got. I run Wayward Mercantile in Princeton, where Appalachian goods meet the weird and wonderful, and lead a nonprofit bicycle co-op that helps people keep moving. Through Latchkey Connect, I’m turning shopkeeping experience into practical resources for independent retailers. Here to discover useful tools, meet creative people, and find ideas that help small businesses with small budgets and approximately seventeen tabs open. Fueled by curiosity, a little sarcasm, and the belief that small places hold big possibilities.
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