An ambitious concept for a more humane iOS experience. With new features like Time Well Spent, Persuasive Design Settings, and App Conditions, Apple could lead the industry to technology that is truly respectful of human attention.

Potential helps you reclaim your attention and habits — giving you control over what you do, how you feel, and who you become.

We believe you deserve awareness and control over how you're being manipulated. Attention settings is a practical concept showing how attention-extracting products could be regulated.

A collectively curated collection of everything Humane Tech — design patterns, products, setup inspiration, organizations, memes, and more.

Potential is designed to make your phone 10x better at helping you be intentional and build new habits.