Why Most Outreach Fails Before the First Email Is Even Sent
When outreach fails, the first thing people look at is the email. They rewrite the opening line. They change the subject line. They adjust the call to action. But in many cases, the email was never the real problem. Most outreach fails long before the first message is written, because the thinking behind it is unclear. The most common mistake is trying to reach too many people with one idea....
Why Consistency Beats Cleverness in Email Outreach
It’s tempting to believe that better outreach comes from better writing. People look for smarter hooks, more creative subject lines, and clever turns of phrase that might finally make someone reply. But cleverness has a short half-life. It surprises once, then fades into the background. Consistency, on the other hand, compounds. Most deals, partnerships, and meaningful conversations don’t start...