Voiqu Horatiu

Voiqu Horatiu

AI Testing | Google Partners
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About

With over 10 years of experience in digital marketing, I specialize in building high-performance strategies across Google Ads, Meta Ads, and full-funnel tracking ecosystems. My expertise spans from the technical setup of GTM, GA4, and platform pixels, to the creative and analytical layers that drive ROI. I’m proud to be a long-standing member of the Google Partners program since 2015, and I bring a data-driven, hands-on approach to every campaign I manage.

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2mo ago

Is "AI visibility" just off-site reputation with a new name?

I keep digging into what actually gets a product mentioned in ChatGPT or Perplexity answers, and the data keeps pointing somewhere that makes me question the whole "GEO/AEO" hype.

Ahrefs looked at 75k brands and found branded mentions correlated with AI visibility way more than backlinks 0.664 vs 0.218. It's correlation, not causation, so take it with salt. But the gap is big enough that I can't ignore it.

Which makes me wonder if we're overcomplicating this. Maybe AI visibility isn't a new discipline at all. Maybe it's just the old thing: be genuinely talked about in the right specific places.

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