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Arkreach is a comms/PR product suite to craft media lists, measure article performance, optimize content, and navigate online crises. We use reader-focused data for news media analytics. Watch out for our proprietary Ark score.
ArkreachManaging PR with reader-focused news data analysis
Saurabh Bhagatleft a comment
Within online news media analytics products (used by comms/PR folks) reader-focused data is under-represented. Left with no choice social media interaction data has emerged as the main metric for everything from the share of voice, volume, sentiment etc. Arkreach focuses on reader behavior on online news media sites across media categories and geographies. We just went live with our first...
ArkreachManaging PR with reader-focused news data analysis