Vinay K

I am very much impressed by the idea of upcycling clothes from waste and deadstock materials. It is a very unique and productive idea. However I noticed this idea is not clearly shown when a user lands on the application interface. When I opened the application I initially thought it was just a clothing/apparel online store. But since I did a little research about the company I understood that it is about upcycling of waste clothes. This idea is really great, but it has to be conveyed to the user easily. Because a regular target audience who opens the app may not understand the idea behind it and might think it's just a regular clothing/apparel store. Also after a little bit of research I found out that you don't sell ready-to-wear clothes and the person has to place the order after which the clothing will prepared and delivered. This concept is also not clearly conveyed. A regular user who visits "Shirts" section will see only some cloth materials instead of a shirt and might get confused and leave the platform.