About
Some brands sell products. The ones I'm drawn to sell belief. I've spent years studying what makes people want — not just as a marketer, but as someone trained to read between the lines of human behavior. A legal education teaches you that perception shapes reality. Marketing confirmed it. My path has been unconventional by design. A BBA LLB from VIPS gave me the discipline to understand motive, intent, and narrative — skills that transfer seamlessly to brand strategy. My International Master in Business at SDA Bocconi Asia Center sharpened that into something more precise: the ability to see where a brand's identity ends and consumer desire begins.
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Joined Product HuntMarch 24th, 2026