I keep seeing more B2B founders give up on cold email entirely, or outsource it completely, between the anti-spam pressure on inboxes these days, the SPF/DKIM/DMARC setup you need to keep maintained over time, and how much time it takes just to keep deliverability decent.
How are you handling outbound today? Still running it in-house, using a tool, or did you just stop doing cold email altogether?
