Adam Elston

Adam Elston

Data analyst, cyclist, now founder

Badges

Tastemaker
Tastemaker
Gone streaking
Gone streaking

Maker History

  • Velorific
    VelorificTraining-aware nutrition for endurance athletes.
    May 2026
  • 🎉
    Joined Product HuntMay 18th, 2026

Forums

Most cyclists are under-fuelling. Here's why I built Velorific.

I used to think nutrition tracking was so you would eat less. A slightly miserable, overly precise way of making sure you didn't overdo it. Something for bodybuilders, pros, or people who somehow enjoy weighing every gram of food.

I don't think that anymore.

What I've realised, mainly through cycling, is that for a lot of people training seriously, the problem is not eating too much. It's eating too little, or eating the wrong things at the wrong times, or just being wildly inconsistent without properly realising it.

Adam Elston

6d ago

Velorific - Training-aware nutrition for endurance athletes.

Every nutrition app assumes your goal is eating less. Velorific starts from a different question. How much do you need to eat to actually support what you did today. It syncs with Strava and TrainingPeaks, reads your training load, and sets your macro targets for that specific day. Hard day means more carbs. Rest day pulls back. Built by an endurance athlete who spent two years training hard and eating by feel.
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