Anjana Vasan

Anjana Vasan

CEO & Co-founder @ Tenet

About

I'm Anjana, marketer keter turned founder. I spent the last 8+ years in B2B SaaS building and scaling content marketing at companies like Parloa (a $3B AI unicorn) and WordPress. At Parloa, I was the first US/Canada hire, 4x'd organic growth, founded Parloa Labs, and worked with OpenAI on early GPT testing. I've worked on exec bylines in WSJ, Forbes, and TechCrunch, and led co-marketing with Microsoft. Built Tenet because I was tired of seeing founders and marketing teams struggle with inefficient workflows, strapped resources, data silos, and low-quality work. Also a children's book author and fantasy nerd.

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Tastemaker
Tastemaker

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Anjana Vasan

11h ago

Tenet - End-to-end marketing orchestration in one platform

Marketing teams use a dozen vendors, 100+ tools and still can't tell you what's working. Context gets lost between platforms, data lives in silos, and marketers spend more time managing the stack than doing actual work. Add AI to the mix, and the learning curve never ends. We built Tenet to solve that. One platform for content marketing, AEO/SEO, demand gen, product marketing, and more—powered by AI. Built around what marketing's meant to do: move the business forward.
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