Vanessa Matthew

Generate audience personas with real psychographics, trust signals, and buyer insights so that your messaging doesn’t miss. This audience persona assessment is a research-grade tool for businesses, especially wellness businesses, looking to use audience insights to inform their marketing and content development, developed by a former university professor of market research and analytics with experience conducting research for brands like PepsiCo, MasterCard, Dr Pepper, Cottonelle, to name a few.

Generate brand voice guidelines that protect your brand's voice and tone, reduce rewrites, and scale clarity. This AI-ready tool helps business owners, especially Wellpreneurs, define brand voice rules for themselves, their team, or for use with an AI tool.

If you're in business, you want to build a steady pipeline of buyers who value your work and can pay for it. This involves verbal branding that establishes a frame for what your brand says and how it says it, engineered to drive sales and convert. This Messaging Strategy Assessment, created by a former IMC professor, generates highly sophisticated messaging strategies (with an audience persona + brand voice guidelines). Answer 13 simple questions + get ~20 pg messaging strategy in under 15 mins.