When AI SDRs fail, teams don't go looking for a better version. Our data shows zero switch to a competing tool. Instead, half go back to manual and half go hybrid, but neither group tries a different AI SDR. The trust break is never vendor-specific. Once a team decides AI SDRs don’t work, they exit the category entirely. This report covers what creates that moment, what it costs, and what the teams that never hit it do differently in the weeks after launch.
