About
Valerian Mills (also known as Valerie Mills) is the founder and CEO of Mills Marketing, a St. Louis-based consultancy focused on social media marketing for independent retail and small fashion brands. She works with boutiques, makers, and neighborhood shops that run lean, without in-house teams or national budgets. Her approach favors consistency, local visibility, and customer trust over vanity metrics and viral-chasing. She holds a B.S. in Marketing from Saint Louis University and writes about the marketing decisions small shops make each week.