What's great
I’ve been using GazeIQ as a pre-launch check for ad creatives, especially for Meta and display campaigns. Instead of relying on gut feeling or “this looks clean,” I upload creatives here before spending and quickly see whether the important elements are actually getting attention.
What stood out immediately is how often good-looking creatives fail to guide attention properly. In a couple of cases, the CTA and product were getting ignored, which I would’ve never caught without the heatmap.
The combination of attention heatmaps, scoring, and actionable suggestions makes it very practical. It’s not just insight, it actually helps you fix things quickly and iterate.
What needs improvement
Would love more platform-specific insights (Meta vs TikTok vs Display nuances)
Historical tracking of creatives and score improvements over time
Deeper benchmarking (e.g., how your score compares to industry averages)
More detailed explanations behind certain suggestions
Team collaboration or sharing reports with clients
vs Alternatives
Most tools I’ve used focus on post-campaign analytics like CTR, conversions, or heatmaps based on real traffic. The problem is by the time you get those insights, you’ve already spent money.
GazeIQ flips that. It helps validate creatives before launch, which is where most wasted spend actually happens. That positioning alone makes it much more useful in day-to-day workflows.
Also, alternatives tend to be either too complex or too slow. This feels lightweight and fast enough to actually use regularly.