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If you're going to succeed in a service business, you've got to know why people come to you for services and what you can do to satisfy them. If you run a janitorial business, say, you've got to know that people like shiny floors and sparkling porcelain. If you're a divorce lawyer, you've got to know your client not only wants a big settlement and alimony, but also wants his or her ex to suffer.
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