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Tyler Bordeauxleft a comment
Hey PH, Tyler here, cofounder of Praxis. We took leave from Penn M&T and Princeton three weeks ago, and have been on the road talking to campaign managers and iterating on our product every day since. Here's what we kept running into: every election cycle, volunteers have millions of conversations with voters. They figure out what actually moves people, which issues, which framing, which tone....
PraxisAI voter contact that learns what persuades
~8% of voters decide elections. They shouldn't get a generic "will you donate" call. A voter who cares about climate hears the candidate's clean energy plan. A renter whose building was rezoned hears about her housing proposal.
Praxis writes personalized scripts and auto-classifies responses. Every call, text, and ad feeds a proprietary persuasion dataset: what messages move which people, and why.
We left Penn and Princeton to build this. Campaigns are the wedge. The dataset is the company.
PraxisAI voter contact that learns what persuades