Over the past year, I ve noticed more founders stepping into the course creator role. Some are sharing genuine frameworks, while others lean heavily on personal branding and hype.

A recent example is App Mafia: a group of young founders (Zach Yadegari, Blake Anderson, Alex Slater, Connor McLaren) who claim to have built mobile apps valued at over $100M. They just launched a $997 marketing course, and the reaction online has been mixed.

Hey everyone
I m Adam.

I ve been building online for a while, but for years, I was stuck in a loop:

• Tweaking my landing page

• Reading another newsletter strategy thread

• Switching tools again

• Writing headlines, rewriting them, scrapping everything

All in the name of getting ready to publish.