Tony Xhufi

WEM Price Compare is now live in the Microsoft Edge Add-ons store. The same free, transparent UK price-comparison tool one click to install on Edge. Here is what it does, how it makes money, and how to get it.

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I get this question a lot, so figured I'd address it head-on.

Honey is great at finding coupon codes at checkout. But it doesn't compare prices across retailers it only helps you save at the store you're already on. And since PayPal acquired it, the focus has shifted toward cashback and their own affiliate deals.

CamelCamelCamel tracks Amazon price history really well. But it's Amazon-only, and you have to go to their site and manually search. It doesn't meet you where you're shopping.

WEM does something neither does:

One of the features we're most proud of is fake discount detection and I wanted to explain how it actually works, because it's the thing that surprised us most when building WEM.

The trick retailers use: A product sits at 49 for 3 months. The retailer bumps it to 79 for two weeks, then "slashes" it back to 49 and calls it 38% off. Technically legal. Practically dishonest. This happens constantly across UK retail.

What WEM does about it: The extension tracks real price history across multiple retailers. When you land on a "deal," we show you:

• The actual price trend over time (not the retailer's self-reported "was" price)

• Whether the current price is genuinely low, average, or inflated

• If another retailer has it cheaper right now