Tom New

And for @clemnt, here's a blog we did about using Formisimo on the Formisimo sign up page (and increasing conversions by 55%) - http://www.formisimo.com/blog/case-study-small-changes-lead-to-a-55-increase-in-conversions/ :) Tom

Hi, this is Tom from Formisimo, and we're on a mission to rid the world of bad forms and checkouts! We built Formisimo both out of frustration at the state of the world's forms (they are mostly terribly designed and really tough to complete) but also because we realised there was not enough data available to inform design and optimisation decisions for forms and checkouts. Each of our reports...