Toby Armstrong

Worked at a startup for 3 years as a GTM leader where a lot of my weekly workload was watching a sales reps call with the client in order to understand where deals were at and where the sales rep was missing the mark in terms of their discovery process with the client. This can be more than 2 hours PER REP per week. So I invoked the spirit of Rick Rubin to aid me. this is the result:...