Thomas Sweeney

Thomas Sweeney

Head of Growth @ Watt
#470544100 followers11 following
☀️ 2 day streak
>10,000All time
11 KP

About

Head of Growth at Watt. We're building signal infrastructure for AI agents. Ran growth at CoinTracker through the hypergrowth years. Meta before that, doing GTM across marketing, sales, and corp dev. Live in LA, advise a handful of startups, and I'm half of a music project called Twin Kind. Spend most of my time these days in Claude.

Badges

Tastemaker
Tastemaker
Veteran
Veteran
Gone streaking
Gone streaking
Gone streaking 5
Gone streaking 5

Forums

•

8d ago

DTC marketers: which AI tools have actually earned a permanent spot in your stack?

I spend most of my week talking to DTC marketers & agencies (from solo founder shops to top-tier) about how they actually operate, and the gap between the tools people demo and the tools they actually keep is bigger than I expected.

The creative and copy generators get all the noise, but lot of them get dropped after a month once the novelty wears off / the team realizes they can integrate those workflows into Claude. What seems to actually stick is less glamorous: certain measurement and attribution tools that earn a daily look, and a couple of retention and lifecycle tools that pay for themselves. Audience-building / targeting is an area I'm less sure about. Many teams still rely entirely on the platforms for it.

View more