Theo van der Zee's profile on Product Hunt | Product Hunt

Theo van der Zee

Founder at UserFeedback

#980540@theovdzeegetuserfeedback.com

Activity 1 Made 1 Hunted 12 Following 23 Followers

Upvotes (23)

Joined on August 20th, 2017

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Hi Product Hunt 👋 Optimizing a website or landing page can lead to a dramatic increase in the revenue it generates. I should know because I've been advising companies (like Nike and Citroen) on how to do this for many years now as a conversion optimization expert. But how do either online marketers or webshop owners know what changes to make to these pages? Common advice would be to use one or more of the following three solutions: (1) user testing, (2) heatmaps or (3) A/B testing. Unfortunately, in practice, none of these seem feasible for the large majority of companies that want to optimize their website. Firstly, user testing will require too much time and money (usually about $50 per tester and about 1 hour of video watching and annotations). Secondly, heatmaps (or user recordings) will only show you what people are doing on your website, not what they are thinking. Lastly, A/B testing is often the most complex, as it requires over 1000 conversions per month (orders, donations, sign-ups, etc.) for statistical purposes and a dedicated expert set up the experiments properly. That is why we decided to create a service to help companies get insights into what people think of their website, without the need to spend lots of time/money or need high traffic numbers. That service is UserFeedback. If you have any ❓then I'd love to answer them in the comments!

on UserFeedback

2yr ago