Maithe van Luijk

When I do user tests, the #1 changed that I have to make in products is by far the copy. You can make the best design in the world, but copy is the key to users understanding what to do. With Frontitude you not only get the industry-wide best practices at your fingertips, it’s also the end of writer’s block. Just write what you want to say in the “ugliest” way possible, and the assistant will come back to you with perfect suggestions based on your tone-of-voice and length requirements. It’s become a must-have to me.