Hey everyone I m Jakob and I m currently working on Butter, which is a video conferencing tool that lets you plan, run and recap super-engaging sessions from one place. We ve launched on Product Hunt twice before, so super grateful to be able to do an AMA here! I previously founded StreamCrux, a game-streaming startup. It failed , but it s where I learned how to run a fully remote company. Ask me anything about building remote companies, product- and community-led growth, facilitation, remote work and the future of collaboration!

Hi PH I would like to share experiences on how to get early feedback and validation when launching a new product Let's start with mine... 1. In January I created a landing page about my new product with the goal of collecting early adopters e-mails 2. I searched on LinkedIn for professionals that can benefit from my new product. In my case I looked for "conversational designers" and I obtained a list of 6 hundreds people approx. 3. I created a sequence (thanks to an automation tool) to engage with those people on LinkedIn: view profile, follow, send an invite, endorse skills and a couple of follow-up messages to request if they were interested to get early access to the new product. 4. Once they land on the landing page, I started engaging with them directly on the landing page through a widget and a conversational application that I built with my brand new no-code design studio in a few minutes. In this way I obtained the first 100 early adopters. This helped me a lot to gather feedback and improve the product before the launch scheduled on Thursday, Feb 9th. What about your experience to look for early adopters?

Similar to Airbnb hiring individual photographers to go take photos of people's homes to create a more attractive listing for potential guests.