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Why does deciding where to eat still takes 30 minutes?
There is a massive gap in the everyday decisions we make. Google gives us star averages from strangers. Yelp gives you whoever paid. TikTok gives you a video from someone who was there eight months ago.
None of them can answer the actual question, which is live: what should I do, here, right now?
So we take the workaround: 20 to 30 minutes of scrolling, being unsure, and then finally a text goes to a friend who knows the area. The friend answers in one line, and it's better than everything else. But what if you are new to the area?
What drives me crazy is that the moment of intent is the most valuable in any local decision, and no platform is built for it. Everything is built for browsing the past, nothing for answering the present.
I ran restaurants for years and watched this failure from both sides of the counter, which is why it won't leave me alone. I am now building Cravlr, which lets you post a craving and real locals answer in minutes. It's early, and a lot of hidden things are broken. I want to have an open discussion on how we can solve this problem and build a platform that saves your time and makes a decision best suited for you.
Feel free to try: www.cravlr.com