Pelli 2.0 is a major update for photographers, introducing a custom, privacy-first AI built in-house. The new AI assistant, Léa, helps photographers with photography questions, equipment advice, and quote creation — while keeping full control over data. Pelli now includes client, quote and invoice management, business statistics, and a fully redesigned dashboard. All AI features are opt-in, processed on our own servers in France, and never used to train models.