Cross-functional collaboration sounds great in theory, but anyone who s led a project involving multiple teams knows that alignment doesn t just happen: engineering is often overloaded, marketing can shift direction mid-sprint, and leadership frequently adds last-minute priorities that throw everything off track. Suddenly, timelines slip, teams are frustrated, and you're left managing the fallout.

This kind of misalignment isn t about poor communication, it s about lacking the right structure. Because no matter how many meetings you hold or status updates you send, the reality is clear: you can t align teams with hope you need a system.