I've watched this happen at least a dozen times now with teams we talk to: customers start asking for analytics, the team says "how hard can charts be," and 2 quarters later they've shipped a worse version of a BI tool and their actual roadmap is on fire.
The problem is that customer-facing analytics looks like one feature but it's actually 5 products stacked on top of each other:
A query layer against production data
Charting that doesn't look terrible
Permissions and multi-tenant isolation (get this wrong once and you're writing a security disclosure)
Performance that holds up when a customer asks for 2 years of data
And now, because every customer expects it, an AI analyst that actually gets answers right
Since our last launch we've been heads-down on one thing: making "this integration works" actually mean something. Here's what changed, and why we're more confident than a month ago.
What we shipped?
Five integrations now recognize the bugs people actually hit and prove the fix with a real before/after:
