About
I'm Tarek, Founder and CEO of Xplain. I've spent about 20 years in engineering, mostly cloud, DevOps, and platform work at places like GE, SAP, Maersk, and Deloitte, and I run a consultancy called Shebang Labs. Xplain started at home. One of my daughters asked me a question and every AI tool I tried gave her something written for an adult. So we built the thing I wanted her to have: ask anything by voice, text, or photo, and get back a real narrated lesson with illustrations, pitched at her age and in her language. I'm based between Cambridge, Dubai and Egypt, and I care a lot about building for kids in this region specifically, in Arabic, not as an afterthought. Happy to talk about ed-tech, AI infrastructure, or what it's like shipping a consumer app from MENA.



