synthia korir

Copywriter crafting clear, simple words

About

I'm a copywriter focused on turning complex ideas into clear, engaging messages. I write landing pages, product copy, and content that actually sounds human. Always on the lookout for good design, strong messaging, and clever marketing tools.

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21h ago

Solo makers: What to Cut Before Launch and What’s Non Negotiable?

I'm three weeks from launch and I have a list of fourteen things I could still build. I know I can't build all of them. What I don't have is a rule for deciding.

The rule I've been using "cut anything that isn't core" is useless, because everything feels core when you're the one who built it.

What I'm trying to get to is a single non-negotiable: the one thing that, if it's missing, the product isn't the product. Everything else is a candidate for cutting.

So for the solo makers here: what was your one non-negotiable thing at launch, and what did you cut that you thought you couldn't? And looking back, did cutting it hurt, or did nobody notice?