About
With more than 15 years of experience in SEO and digital growth strategy, he studies how modern search platforms and large language models retrieve, interpret, and present information from the web. His work focuses on areas such as Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), search architecture, and AI search visibility. Sunil is particularly interested in tools, workflows, and systems that help businesses become discoverable across both traditional search engines and AI powered answer systems. He experiments with AI tools, automation workflows, and search strategies.