Emanuele Strazzullo

Every time I had to name a project, it was a pain. Endless searches across domains, trademark checks, social handles, all separate tools, all manual.

I wanted to centralize everything in one place and make it fast and intelligent. That's how Orilai started.

But the interesting part came later: I realized the best brand names aren't built from existing words. They're invented, Kodak, Skype, Google didn't mean anything before they became brands. So I built a second system that generates names from scratch, phonetically valid, and builds the meaning around them afterward.

Orilai itself is one of those names. The tool found it. I kept it.