About
After two great years steering Logitech's DTC business in North America, where I focused on driving revenue and enhancing customer experiences through strategic eCommerce initiatives, I am now leading Social Commerce for North America. Setting the strategy and building the roadmap for our TikTok shop. In previous roles, I led the charge to significantly grow our digital presence, overseeing website optimization and digital marketing efforts that resulted in substantial revenue increases. Expertise in platforms like Shopify Plus, and tools such as Klaviyo and Facebook Ads, has been central to these successes. Our team's collaborative spirit, coupled with my leadership in cross-functional team management, has fostered a culture of innovation and results-driven performance.
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