Link shorteners shorten and track links. Website plugins can ad opt-in forms, a/b testing. Autoroute combined both - now marketers can a/b split, run opt in campaigns, route users by geo or device, all through the link - no plugins needed. You can split test destinations, route users by location or device, add email gates, and track everything - all from a single link. It’s designed for marketers who want to move quickly, test ideas, and launch campaigns without waiting on developers