A lot of lifestyle and wellness apps fail quietly, not because the idea is weak, but because users don t stay consistent long enough to see value. Journaling apps, in particular, suffer from drop-off after the first few days, even when users start with good intentions.

Marital Affirmations is a lifestyle app we helped build that focuses on personal growth through daily affirmations inspired by Stoic philosophy, combined with journaling, self-assessment, and speech-to-text input. I wanted to break down how this app was designed and built in just two weeks, what problems actually mattered, and which decisions helped improve daily usage instead of just initial downloads.