That's one of the rabbit holes I went down for Edition #58 of Curiosity Saved The Cat, which went out this Sunday
Red makes you hungry, blue kills your appetite, and orange feels like a snack. None of that is accidental: it's color psychology applied deliberately, and food brands have been doing it for decades. But the more interesting part is that this conversation between your brain and color is happening everywhere, all the time, whether you're looking at a logo or just reaching for a mug in the morning.
ClientRoom is a client portal for freelancers and creatives. You get a dashboard to manage all your clients they get a private room with a single link, no account or password required.
From the room, clients can view files you've shared, track project milestones, send messages, and pay invoices. Everything in one place instead of scattered across email, Dropbox, and Venmo.
I specialise in early-stage consumer brands founders who've built something genuinely good but whose brand doesn't reflect it yet. That gap between product quality and brand perception is what I live in.
