About
I didn't get into digital marketing to manage spreadsheets. I got into it because I genuinely believe that the right message, delivered to the right person at the right moment, can move a business forward in a way almost nothing else can. Over the past decade, I've built my career across some of the UK's most recognised brands in media, sports, fashion and consumer health, leading digital marketing strategy at a senior level across the full channel mix: paid media, app growth, CRM, content, performance marketing, product marketing and analytics. What I've consistently been drawn to is scale. Audiences in the tens of millions. Campaigns that have to work across borders, platforms, and cultures. Marketing programmes that are built to last, not just to hit a quarterly number.
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