Sijil V Kariyil

Shopper Bird has an attractive app, however it is lacking the information/ the moto of the brand which Is “Tackling waste with style Reuse, Recycle, Reduce” The brand should focus more on SEO and should run campaigns to increase the awareness The brand can create a buzz around the genre “recycled products” on general The brand needs to tie up with leading influencers (environment and fashion enthusiast/actors/politicians/designers etc.) to increase the awareness of the brand and to highlight the importance of recycling/reused materials. Skirts/Trousers/belts/jackets etc. all section led to the same page/clothing, which should be kept separate as in there should be unique material shown for each category. The app can segregate the products based on its raw materials like plastic / used dress etc. Need to create section to educate the importance of recycled products and how its beneficial to the planet. Also, post contents on the same. Post section is brilliant, just that we need to add a buying option taking the customer to the payment gateway. Ned to create a buzz on this genre, i.e., recycled products and the brand should focus on SEO and to run campaigns on social media platforms to increase the awareness