About
I’m a performance marketer and product builder with 10 years of experience scaling acquisition across DTC, lead gen, nonprofits, and entertainment. I built Fama, a local-first companion for seeing and hearing Claude Code and Codex work live. I’m also building FRAC7, my fractional CMO practice, backed by a seven-function operating system across paid media, creative, CRO, lifecycle, reporting, and measurement. Most of what I build starts as a problem I hit in real work: too many agent windows, too much reporting friction, and too much performance data without a clear next move. I care about practical AI, calm interfaces, measurable growth, and tools that give operators leverage.
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