About
Shine is a digital strategist with a background in communication and a decade of experience improving organic search growth across global markets. She builds systems that enable people to easily discover and understand valuable information, whether through scalable content workflows or high-converting acquisition funnels. At Heidi, Shine drives organic growth and search visibility, ensuring that clinicians looking for AI solutions can find and try Heidi with ease. Her work sits at the intersection of discoverability, usability, and healthcare impact. She believes that better access leads to better care. By connecting clinicians with the right tools at the right moment, Shine helps advance meaningful change across healthcare systems, starting with search.
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