Stephen Gill's profile on Product Hunt | Product Hunt

Stephen Gill

Co-Founder @Tiller.com

#420390@sgill

Activity 1 Made 100 Following 56 Followers

Upvotes (26)

Joined on January 18th, 2016

7 points

Comments

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@manigandham @adamscochran Mani - Great comments. In short native advertising is an ad that blends in, and doesn't really look like or feel like a traditional ad. ShareThrough has an excellent page dedicated to defining native advertising and the various forms here: http://www.sharethrough.com/nativeadvertising/ in 2013 the IAB produced a report on native, which also defined types of native ads: "The IAB's report classifies native ads into six broad product types: In-feed, like Facebook or Yahoo; search; promoted listings (Yelp, Amazon); recommended content (Outbrain, Tabula); custom (Hearst, BuzzFeed); and native ads inserted into standard ad positions." source: http://www.adweek.com/news/technology/iab-sorts-out-native-ahead-ftc-workshop-154231 The quality and "native-ness" of recommended content varies from provider to provider, however native is still a new and and evolving space. Happy to discuss the benefits of our product. Tiller started with a focus on recommended content, because that's where we identified the largest gap in the market, and also where our current customers received the most value. The market is new and there are so many opportunities. Our product already expands well outside of recommended content, and many of our customers already are using us for much more. Our vision for Tiller is much bigger, and as we continue to build out the product and roadmap you see our roots grow much deeper into native advertising and beyond. What other products would you consider alternatives in this category? I'd love to hear your thoughts.

5yr ago

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@adamscochran All great questions. We built the platform to solve a number of problems for publishers, and enable them to make better data-driven decisions. Our customers care about a number of things but the top themes are revenue, user experience/ad quality, control, and data, reporting and ad block (+ fixing the underlying reasons causing users to install blockers). I would love to explain our product and roadmap in more detail, and where we're going with quality controls. Let's jump on a call, i'll PM you. I'm also available at sgill@tiller.com

5yr ago

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Please meet Tiller, a publisher-side platform for native and recommended content. Tiller is the industry’s first advertising platform for publishers who want to take control of their recommended and native ad placements across multiple content recommendation partners, and fight back against ad block. If you have friends who work in ad operations or digital publishing, PLEASE advocate our mission by sharing below. I’d be happy to walk any of you through our platform and answer any questions. Checkout https://tiller.com/story to learn more, and read our story. -Steve @stephengill @usetiller

5yr ago