People on smart phones walking down the street on a normal day, they snap a pic of trash. People who want the trash they spot cleaned up and don't have the time to do it themselves, they sponsor an Impact Zone. People who want to move towards Zero Waste in their schools, offices and homes, they buy an eCan and start keeping track of their waste.

Emrals was founded in 2014 beginning with the idea of a cryptocurrency based game that rewards you for cleaning up trash in your neighborhood. Emrals has won several awards for it's innovative approach to cleaning up our environment.