Fishwrap is the first personalized, customized briefing that is written for an audience of one: You. It enables users to explain who they are, and what they need (using plain English), like "I'm a marketing leader and need to stay up-to-date on the latest digital consumer behavior trends," or "My kid has juvenile diabetes and I want to know about the latest innovations, treatments, technologies and trials." The system then generates truly customized insights from sources globally.